Increase your Referrals, Retention, and Profits!
CHALLENGE FULL!!
EARLY BIRD SPECIAL ENDS THIS WEEK!! REGISTER NOW BEFORE THE PRICE GOES UP!
Join The Most Exclusive Practice Growth Event of The Year Featuring Best Selling Author Joey Coleman
Starts September 7th!
Join The Challenge Now $397
Join The Challenge Now $397
Discounted Early Bird Investment of Only $297
Join The Challenge Now $397
Discounted Early Bird Investment of Only $297
EARLY BIRD SPECIAL ENDS THIS WEEK!! REGISTER NOW BEFORE THE PRICE GOES UP!
Join The Most Exclusive Practice Growth Event of The Year Featuring Best Selling Author Joey Coleman
Starts September 7th!
Joey Coleman empowers leading organizations to enhance their customer experience
Joey Coleman empowers leading organizations to enhance their customer experience
INTRODUCING THE BIGGEST PRACTICE EVENT OF THE YEAR
Join Joey Coleman in a ONE TIME ONLY Exclusive Live 8-week Patient Experience Challenge customized for Medical Practitioners. Increase your revenue, referrals, and reviews, create practice ambassadors, grow your online presence, and much much more!
While improved health is valuable and important, the reason patients keep coming back again and again is based on the experiences you and your team deliver in the office and between adjustments/visits.
"Joey's presentation is an engaging, high-energy whirlwind that leaves you with practical tools to implement the moment you walk out of the room. His ability to make each strategy relevant to your customer experience is a gift not many presenters have."
- Aimee Koch, Executive Director, Vermont Chiropractic Association
SAY GOODBYE TO A REVOLVING DOOR PRACTICE
Over the course of the Challenge you’ll Discover how to:
Create a system and process for successfully onboarding new patients
Convert initial visits into long-term wellness plans
Increase your PVA (patient visit average)
Get your team/staff involved in developing and implementing a patient experience/retention plan
Build a sustainable, long-term plan that delivers high value without high costs
Engage your team in delivering the same level of service you do during an adjustment
Create a scalable, repeatable, consistent approach to patient interactions
Design patient communications that feel customized and personalized - but work at scale across your entire practice
Build a more sustainable, sellable practice in the future
HERE'S HOW THE CHALLENGE WORKS...
IN JUST 8 WEEKS YOU'LL UPLEVEL YOUR PRACTICE, YOUR STANDING AND YOUR ONLINE PRESENCE FOR ONLY $297
This small fee covers your Challenge materials & Full Access Ticket to this once in a lifetime live video experience with the world-renowned patient experience expert Joey Coleman
Build a custom patient experience plan that will set your practice apart from ANY Practice within 100 miles!
Discover the 8 phase patient journey to creating practice ambassadors from brand new patients!
Identify the key touchpoints your staff can follow that dramatically increase retention and referrals seemingly overnight!
Turn your practice into a Referal Generating Machine that leads to consistent patient growth month over month.
JOIN THE CHALLENGE TODAY!
You'll Get These Exclusive Extras & Bonuses
LIVE SESSION
A series of eight, 1 hour, LIVE training classes will happen over the course of two months (starting the week of September 7th, concluding November 1st). You will be encourage to participate live but if you can’t make a class for any reason, you will be able to access a live recording of the session.
ONGOING STUDY
Weekly “homework assignments” (personally reviewed by Joey between sessions) will allow you to adapt the First 100 Days® methodology and process to the specific operations of your practice. Each class Joey will highlight key examples from the participants as well as share his expertise from training/advising hundreds of practices over the last five years.
PERSONAL FOCUS
Weekly “hot seats” will allow for in-depth exploration of challenges and opportunities with 1-2 VIP participants per session (see additional information about VIP enrollment below).
LIMITED PARTICIPANTS
Program size is limited to no more than 50 offices to maximize interactions and instruction across the Program. Your participation allows you and a member of your team (doctor, client care specialist, administrative assistant, etc.) to attend the live sessions. That’s two people in your practice getting a master class of education for the price of one!
HEAR WHAT DOCTORS SAY ABOUT JOEY...
"Insightful and Inspiring! Joey Coleman opened our eyes and ears to the ways we can positively impact the patient experience and create a bonding relationship based on integrity and value unlike the typical fear-based and manipulative 'yes' models of older style practice management… The ideas presented generated creative ideas that fit our own personal style."
- Dr. Robin Linster, owner of Linster Chiropractic Sports & Wellness, Warrington, PA
"Joey Coleman brings the energy! His presentation "Never Lose a Patient Again" brought to light the most important period of time in the lifecycle of a patient - The First 100 Days. Packed with his ideas and references on how to make this vital time in the relationship more special to show the patient you genuinely appreciate them. How better to create a thriving business!"
- Dr. Chris Perron. Perron Chiropractic, Reston, VA
"Joey was engaging, fun to listen to, and really presented information that was extremely relevant to running a successful business."
- Dane Donohue, 8WW, Upper Black Eddy, PA
"Joey Coleman provided a wealth of new ideas in a clear, concise and entertaining manner. He also reminded me of strategies I've known in the past, but let fall by the wayside. I left with pages of notes I can implement right away."
- Julie Connolly, Executive Director, Unified Virginia Chiropractic Association, Afton, VA
"Joey’s presentation was a game changer. It was refreshing to view onboarding in a new light and to give real-life examples of how it is done right to keep long-term membership."
- Anne Fehr. Missouri Chiropractic Physicians Association, Jefferson City, MO
"Awesome. I wish I had heard Joey’s presentation 40 years ago."
- Gaylon Carter, Past President, Arkansas Chiropractic Physicians Assoc., Mabelvale, AR
"Phenomenal! Joey takes you on the wild ride of the patient experience. A touch of humor and a dose of reality make this presentation one you will never forget. Joey Coleman leaves you with the tools to build lifelong patients for your practice."
- Kristi Hudson, Director of Business Relationships, ChiroHealthUSA, Flowood, MS
"Relevant, engaging, and guaranteed to help you increase your retained patients/clients!"
- Clare Thompson, Executive Director of Advancement, Palmer College of Chiropractic, Davenport. IA
"Engaging, fun and packed full of great information."
- Sara Cuperus, President, Chiropractic Performance Center, Sartell, MN
"Full of life! A new look at patient appreciation. Well orchestrated presentation with an outstanding summary!"
- Todd Curzie, Curzie Chiropractic, Anchorage, AK
"Fun and exciting throughout - with useful information that can be applied immediately!"
- Dr. Doug Jones, Morgan County Chiropractic, Brush, CO
HEAR WHAT DOCTORS SAY ABOUT JOEY...
"Insightful and Inspiring! Joey Coleman opened our eyes and ears to the ways we can positively impact the patient experience and create a bonding relationship based on integrity and value unlike the typical fear-based and manipulative 'yes' models of older style practice management… The ideas presented generated creative ideas that fit our own personal style."
- Dr. Robin Linster, owner of Linster Chiropractic Sports & Wellness, Warrington, PA
"Joey Coleman brings the energy! His presentation 'Never Lose a Patient Again' brought to light the most important period of time in the lifecycle of a patient - The First 100 Days. Packed with his ideas and references on how to make this vital time in the relationship more special to show the patient you genuinely appreciate them. How better to create a thriving business!"
- Dr. Chris Perron. Perron Chiropractic, Reston, VA
"Joey was engaging, fun to listen to, and really presented information that was extremely relevant to running a successful business."
- Dane Donohue, 8WW, Upper Black Eddy, PA
"Joey Coleman provided a wealth of new ideas in a clear, concise and entertaining manner. He also reminded me of strategies I've known in the past, but let fall by the wayside. I left with pages of notes I can implement right away."
- Julie Connolly, Executive Director, Unified Virginia Chiropractic Association, Afton, VA
"Joey’s presentation was a game changer. It was refreshing to view onboarding in a new light and to give real-life examples of how it is done right to keep long-term membership."
- Anne Fehr. Missouri Chiropractic Physicians Association, Jefferson City, MO
"Awesome. I wish I had heard Joey’s presentation 40 years ago."
- Gaylon Carter, Past President, Arkansas Chiropractic Physicians Assoc., Mabelvale, AR
"Phenomenal! Joey takes you on the wild ride of the patient experience. A touch of humor and a dose of reality make this presentation one you will never forget. Joey Coleman leaves you with the tools to build lifelong patients for your practice."
- Kristi Hudson, Director of Business Relationships, ChiroHealthUSA, Flowood, MS
"Relevant, engaging, and guaranteed to help you increase your retained patients/clients!"
- Clare Thompson, Executive Director of Advancement, Palmer College of Chiropractic, Davenport. IA
"Engaging, fun and packed full of great information."
- Sara Cuperus, President, Chiropractic Performance Center, Sartell, MN
"Full of life! A new look at patient appreciation. Well orchestrated presentation with an outstanding summary!"
- Todd Curzie, Curzie Chiropractic, Anchorage, AK
"Fun and exciting throughout - with useful information that can be applied immediately!"
- Dr. Doug Jones, Morgan County Chiropractic, Brush, CO
BECOME THE 7-FIGURE PRACTICE OF CHOICE IN YOUR COMMUNITY
After providing and an overview of the Eight Phases of the Patient Journey, each week we will dive into the phases one at a time. The anticipated agenda for each week’s LIVE session is detailed below.
PHASE 1: ASSESS
The Assess Phase of the patient experience occurs in the time leading up to Day 1 - The Purchase. In the Assess Phase, the prospective patient is considering whether or not to purchase your service and/or product offerings. Potential assessment activities that a patient might take include evaluating your website, considering online reviews of your offerings on third party sites (Google, Yelp, etc.), and reviewing your marketing materials.
The Assess Phase can vary from a few seconds (an impulse to drop in when walking by your office) to several months (evaluating options with other doctors/health professionals) - depending on the individual patient’s pre-conceived notions about your practice in particular, and the industry in general.
The Assess Phase of the patient lifecycle offers you the opportunity to set the prospective patient’s expectations to align with your business operations and The First 100 Days® experience they will have if they decide to transition from being a prospect to being your patient.
PHASE 2: ADMIT
The Admit Phase of the patient experience occurs in the first 1-2 visits, depending on your practice. At this point in the patient journey, the individual transitions from prospect to patient by undergoing an initial exam and giving you their hard-earned money. They “admit” they have a problem that they think you can solve. This triggers the start of The First 100 Days® with Day 1 - The Purchase. At this point in the lifecycle the patient feels a sense of hope and possibility for the results they will attain from working with you. A chemical reaction in the brain affirms their choice with a dopamine release - producing an energy high that may or may not be perceptible to the patient.
The Admit Phase of the patient lifecycle offers you the opportunity to capitalize on the euphoria associated with the purchase and begin the relationship with the patient by exceeding their expectations at the instant the relationship starts.
PHASE 3: AFFIRM
The Affirm Phase of the patient experience begins in the minutes and hours after deciding to enter into a longer term care plan with you and lasts until the first official visit under that new plan or the next visit in your protocol/sequence.
Despite the positive dopamine release that occurs at the moment of purchase (the Admit Phase), things begin to deteriorate in short order. An underlying current of doubt starts to counter any positive feelings. The longer this buyer’s remorse goes unmitigated, the faster the patient’s mood deteriorates and the more anxiety grips the patient’s emotions.
The “quiet zone” between the commitment to a longer care plan and the first visit as part of that longer plan/package/treatment protocol further exacerbates the problem as the void in communication is filled by the patient’s self-doubt and family member/friend skepticism.
The Affirm Phase of the patient lifecycle offers you the opportunity to counter the natural feelings of buyer’s remorse by reinforcing the purchase decision and reaffirming the elements of the offering that initially contributed to the patient’s purchase.
PHASE 4: ACTIVATE
Week of October 4th (Note: Week of Sept. 27th will be a review & implementation week with NO live class scheduled.)
The Activate Phase of the patient experience occurs when the patient officially starts to experience treatment as part of their ongoing care/treatment.
While a patient has already been in your office (for the Initial Consultation/Exam) this is their first impression (physical and emotional) as part of a more extended, committed relationship. As such, it sets the tone for future interactions and creates a baseline for their ongoing interactions as part of your brand experience. Think of the energy and attention to detail that you need to bring to “activate” the relationship and create a great mindset for remarkable patient experiences across the entire time you will be caring for them.
The Activate Phase of the patient lifecycle offers you the opportunity to set the standard for future interactions, while at the same time officially welcoming the patient to your brand/community. The main goal of this interaction is to get the patient engaged so as to increase the likelihood of continued and repeated use going forward.
PHASE 5: ACCLIMATE
The Acclimate Phase of the patient experience occurs in the time period between the first official visit and either the completion of their package or major improvement in their symptoms/condition - whichever comes first.
During this phase, the patient will be learning your treatment style/procedures as well as potentially interacting with your team members and additional product and/or service offerings. The goal in this time period is to get early buy-in and habit formation before the novelty wears off and/or the patient slips back into old behaviors.
The Acclimate Phase of the patient lifecycle offers you the opportunity to introduce patients to your practice’s culture, processes, and systems in a way that encourages them to adapt to this new environment.
PHASE 6: ACCOMPLISH
The Accomplish Phase of the patient experience occurs when the patient achieves the result they were looking for when they first decided to do business with you. This may be the time they use your products and achieve their desired impact, or the time that your services deliver on the hopes they had when they first signed up to work with you.
During this phase, the patient’s initial expectation for the end result is met - something that doesn’t happen with every product or service. By clearly identifying the patient’s initial goal, and then delivering that result in the Accomplish Phase, you are able to deliver on the brand promise shared at the beginning of the relationship.
The Accomplish stage of the patient lifecycle offers you the opportunity to acknowledge the significance of this milestone, celebrate the achievement, and in the process, remind the patient that this was the result or outcome they were seeking all along.
PHASE 7: ADOPT
While many businesses stall out just before reaching this phase, the Adopt Phase of the patient experience usually occurs when the patient fully embraces your brand philosophy and practice.
At this point, the patient has formed habits around your product and service offerings and is seeing more significant results. In addition, they are likely experiencing improvements in ancillary and unexpected areas of their life as the result of your products or services providing their promised outcomes.
The Adopt stage of the patient lifecycle offers you the opportunity to formalize a long-term relationship that goes deeper than a once-and-done purchase decision and results in the patient seeing you as an important or even indispensable partner for their health and wellness going forward.
PHASE 8: ADVOCATE
The Advocate Phase of the patient experience can occur at any time in The First 100 Days® but has a tendency to accelerate after Day 100.
While patients may be raving fans before this, the anniversary offers a logical time to celebrate patients successes and ask for referrals. Because of the patient’s extensive personal experience after 100 days, testimonials are more meaningful and the results of using your products and/or services are more easily quantified and qualified. In addition, the patient has established enough trust in your practice that they will be more likely to share their network with you for potential leads and referrals.
The Advocate stage of the patient lifecycle offers you the opportunity to strengthen bonds with existing patients while using their case studies and testimonials to promote the benefits of an ongoing commitment to new, prospective patients.
We needed a dark horse.
A proven expert that wasn’t distracted by a marketing or guru based agenda.
As you can imagine this was difficult, to say the least.
But, I found our Cyber Ninja, through my own clientele.
Who just happened to be one of the most experienced experts in social media I had ever met.
Now, I have spent the last 17 years as a professional speaker, corporate trainer, business leader, and coach.
I have sold and sold BIG through conversations with my customers.
Like in 2010, I accepted an invitation to join the iconic Jack Welch, former CEO of General Electric, in building one of the top 25 Executive MBA programs in the world.
I was responsible for growing the program by over 40% year over year at a time when most MBA’s were shrinking or evening closing their doors...humble brag ;)
YES! Give Me Instant Access To The Patient Experience Challenge And Training RIGHT NOW For Just $297.00!
8 Value Packed Videos On Patient Experience (Value $997)
Private Facebook Community (Value $297)
Live Q&A Opportunities (Value $197)
Exclusive Physical Workbook (Value $297)
Total Value: $1,788
Today Just $297
YES! I Want Instant Access To 'Patient Experience Challenge'
Give me instant access to Patient Experience Challenge For Just $297 Right Now
I will walk you through the entire blueprint step-by-step which makes it much more comprehensive and easier to understand. It will help you to know exactly how to create highly engaged audience and real connections that ultimately helps you to get more consistent sales online!
In addition, here are 5 things you need to consider in preparation, to help keep you afloat in the treacherous waters you are about to enter.
This guide is a brief rundown of the different posts you will focus on to grow your social media presence throughout Cracking the Social Code!
Once you implement these principles into your social media, you will
notice a world of a difference in the growth of your business.
It is here to help you achieve your goals through an interactive process that will help you build your brand successfully and efficiently.
